Vive le Vélo has long been synonymous with a deep-rooted love for cycling, storytelling, and the vibrant energy of the Tour de France. As the brand entered a new chapter, we embraced the opportunity to refresh its identity — without losing the soul that makes Vive le Vélo so beloved.
The rebranding journey was guided by a clear ambition: to craft a look and feel that reflects the brand’s evolution while staying true to its iconic character. At the heart of this transformation stands a new logo — bold, elegant, and unmistakably Vive le Vélo.
We didn’t just design a logo; we created a symbol. One that captures the rhythm of the road, the spirit of the peloton, and the timeless joy of cycling. Instantly recognizable, it unites past and present, passion and performance, in one powerful visual statement.
The result? A brand that looks forward — with heritage in its heart and wind in its wheels.
