To announce the birth of Nora Demoen, we created neon pink postcards and stickers. They were sent to friends & family with the challenge to do something fun with the stickers, take a picture of it, and post that pic on mum or dad's facebook.
The response was huge! You can see some of the highlights if you scroll all the way down. The stickers were also used to personalize the candy bags... which off course had some pink candy inside ;-)
Some of the highlights of the sticker challenge: